Privacy Policy

The Usual LLC (“The Usual” “our,” “us,” or “we”) is committed to protecting the privacy and security of the information of our website visitors (“you”). This privacy policy discloses the privacy practices for theusual.ai (the “Site”) and our related services (together with the Site, the “Services”). This privacy policy applies solely to information collected by this Site. By using the Services, you accept and agree to the practices this privacy policy describes. If you do not agree to any of the terms in this privacy policy, you should not use the Services.

Updated: May 16, 2024

INFORMATION WE COLLECT

When you use our Services, we may collect, store, and process various kinds of data, including personal information about you. Personal information refers to information about you that can be used to identify you, such as your name, address, telephone number, email address, or payment card information.

Specifically, we may collect, store, or process information about you when you:

• Submit a form on the Sites;

• Contact us with inquiries;

• Sign up to receive communications; or

• Voluntarily provide information.

We may also collect details of your visit to our Site and the pages you access, including, but not limited to, traffic data, location data, weblogs and other communication data, including your IP address, browser type, the date and time you accessed or left the Site, and which pages you viewed. Some parts of our Site use cookies and other technologies to collect this information about your general internet usage. See the section below called “Cookies” to learn more.

HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

• To present our Services to you;

• To personalize your Sites experience;

• To provide you with information, products, or services, including customer service, that you request from us;

• To contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy;

• To perform analytics to learn about the behavior of our Site’ visitors; and

• For any other purpose with your consent.

In order to make improvements to our Site, we may collect information that helps show how customers use the Site. This information is not analyzed on an individual level, and personal information, such as your name and email address, is not included in the analysis. We use cookies (small text files stored in your browser) and other techniques such as web beacons (small, clear picture files used to follow your online activities) (“Tracking Technologies”). Tracking Technologies collect information that tells us how you use our Site, web-related products and Services. The use of Tracking Technologies does not give us access to the rest of your computer.

This, in turn, helps us make our Services relevant to your interests and needs. We use a number of different Tracking Technologies, including functional, performance, advertising, and social media or content cookies. We use the following Tracking Technologies:

Google Analytics – Data collection and storage, cookie data

YOUR CHOICES

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. Most browsers accept cookies automatically. You may be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, please note that some parts of the Site may then be inaccessible or not function properly. Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out.

• Communications from the Company. If you do not wish to have your e-mail address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by clicking the unsubscribe link in the promotional email. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

• Google Analytics. We may use Google Analytics to improve our Site functions. You can choose not to be included in Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

SHARING YOUR INFORMATION

We may disclose your personal information as follows:

• With affiliates, contractors, service providers, and other third parties we use to support our business;

• To fulfil the purpose for which you provide it;

• With affiliates if you opt-in to receiving communications from affiliates;

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about the Sites’ users is among the assets transferred;

• To enforce any agreement, including any applicable terms of service;

• To establish or exercise our right to defend against legal claims;

• To law enforcement and other government authorities such as legislatures, courts, agencies and litigants if we reasonably believe that such action is necessary to: (a) comply with the law and the reasonable requests of governmental authorities; (b) comply with legal process; (c) respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) protect the security or integrity of the Services’ information systems; and/or (e) exercise or protect our rights, privacy, safety or those of affiliates, clients, you or others; and

• If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Usual or others.

We do not share, sell, or trade email addresses, information collected as part of a survey, or specific details about you or your household. We do not contribute to or participate in shared or cooperative databases, which give other companies access to your personal information.

PROTECTING YOUR INFORMATION

To protect your personal information, we take commercially reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your personal information, we cannot guarantee that it will be 100% secure. Your transmission of your information to our Site thus is done entirely at your own risk.

THIRD-PARTY WEBSITES AND SOCIAL MEDIA

Our Sites may contain links to other sites, including those of third parties or partners. While we seek to link only to sites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use. By accessing other third-party websites or applications through our Sites, you are consenting to the terms and privacy policies of those websites. It is possible that other parties may collect personally identifiable information about your online activities over time and across different websites when you use our Sites.

Our Sites may include social media features, such as Facebook “Likes” or “Recommend” buttons, Pinterest, Twitter, LinkedIn, Instagram and YouTube. These social media features may require cookies to be set to function properly. These features may also collect personal information such as your IP address. These features are governed by the privacy policy of the social media platform. Please review the privacy policy of the social media platforms to learn how they protect your information.

INTERNATIONAL VISITORS

The Usual is hosted in the United States. By using the Site, you are consenting to the transfer of your personal information to the United States. If you are accessing our Site from outside of the United States, please be advised that applicable law may not offer the same privacy protections as the law of your jurisdiction.

CALIFORNIA VISITORS

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Sites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to info@theusual,ai.

REVIEW AND CORRECTION OF YOUR INFORMATION

You may review and edit the information we collected about you at any time by contacting us at the addresses listed at the end of this privacy policy. If your information has been shared with a third party, as described elsewhere in this privacy policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.

We update the privacy policy from time to time, so please review it regularly. If we materially change our privacy policy, we will notify you by contacting you through your provided e-mail address or by posting a notice on our Site. Your continued use of our Site will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site and notify us that you do not want your information used in accordance with the changes.

Please direct all inquiries regarding data use and privacy to:

The Usual

Data Privacy Office

3 Clock Tower Drive Wellesley MA 02481

USA

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